Direct Email Marketing Today

by admin on November 30, 2008

Every problem presents a business opportunity for someone and around 1997 we began to see the emergence of commercial autoresponder systems.

Working closely with internet service providers and closely monitoring the messages sent, these businesses offered a means for marketers to get 97% of their emails delivered.

As spammers were unable to use to use these systems and they became trusted by the ISP’s they became the industry standard for mass email marketing.

Today, there are around a dozen commercial autoresponder systems available, the most popular of which are Aweber and Getreponse.

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