Direct Email Marketing

by admin on November 26, 2008

Direct Email Marketing is probably the most effective form of advertising. The majority of people have access to an email account, be it their own personal account or an account at work. We’re also used to viewing multiple emails every day.

Quite rightly there are laws in place to prevent the sending of unsolicited emails i.e. spam. For this reason, if you want to mass email, the best platform for doing so is to use one of the major autoresponder companies like Aweber or Getresponse.

I’ve written a short report about direct email marketing and made it available as a download when people signed up for my newsletter. However I’ve changed my mind about that and will now post it to my site. There will be nine posts in all, here’s the first …

Your 24/7/365 Salesman

For Hire – Salesperson – Willing to work 24 hours per day, 7 days per week, 52 weeks per year. Salary required £497pa.

Imagine that you had available to you, for a ridiculously low cost, an employee who would work 24 hours a day, 7 days a week, 52 weeks a year to consistently and effectively market your business. An employee who would never call in sick, never complain, and always deliver the right message to your customers and prospective customers.

Ten years ago this would have meant employing 3 salespeople, or a dedicated telesales team, or paying for a constant marketing barrage – only one thing missing there – the low cost bit.

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