Email Marketing Works

by admin on November 22, 2008

Frankly I’m amazed that in difficult economic circumstances, businesses are still using the scatter gun approach to marketing.

Today especially it’s all about return on investment (ROI)

If you can invest £1 in your marketing and guarantee a return of £2, how many £1’s would you invest? Personally, I’d invest as many as I could.

On the other hand, throwing out a newspaper ad that has no appeal whatsoever to 99% of the people that MIGHT see it, and no guarantee that the target maket you’re TRYING to reach WILL see it, seems a little odd.

Here’s some figures that i found at

E-mail marketing works. Seventy-nine percent of consumers have signed up to receive e-mail at least from one company, according to Forrester Research, and two out of three people surveyed said they read e-mail every day of the week. E-mail marketing delivers a US$51.45 return on investment (ROI) for every marketing dollar spent, according to the Direct Marketing Association.

That’s a fifty to one return !!!

The problem is that you have to take some initial action to set up your email marketing system in the first place. Those spectacular returns only happen when your system is established.

Start today, reap the rewards tomorrow.

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